Meet Colin Corby

Digital Wellbeing & Human Performance Expert, Keynote Speaker and Coach

I’m Colin Corby, CEO and Founder of Technology Wellbeing Ltd and creator of The Digital Detox Coach. I help organisations and their people perform at their best in an increasingly digital and AI-powered world.

I’ve worked with technology for more than 30 years, but my interest in the relationship between technology, wellbeing and human performance has its roots in a very different experience.

In the 1990s, despite enjoying my work and being involved in some amazing technology projects, I began to suffer from stress. After a series of inconclusive tests, I decided to get fit again.

I remember struggling to swim even a short distance before feeling ill, with my heart racing and gasping for air. I wanted to give up, but it wasn’t an option, because for me I had reached a ‘tipping point’.

So I made time to train. Gradually, my fitness improved and I began to understand the powerful connection between the mind and body. By the mid-1990s, training had become an integral part of my identity. What started as swimming to get fitter led me to complete four Ironman triathlons and swim the length of England’s longest lake.

It also made me start asking a different question: what can we learn from the mindset of an endurance athlete to help us perform at our best in a digital and AI-powered world?

The Digital Athlete Mindset

Technology has transformed the way we work and live, but it is also competing for our attention, energy and focus like never before. And now, AI is changing something even more fundamental: how we use and retain our knowledge and skills.

AI can dramatically extend what we are capable of, but there is a risk that cognitive offload becomes cognitive dependency, allowing technology to do the thinking, remembering and problem-solving that we once did ourselves.

Training for endurance sport has taught me that performing at your best isn't simply about physical capability; it’s about mindset, having the focus, energy, resilience and rest to continually train, maintain and develop your capabilities.

The Digital Athlete Mindset applies these principles of human performance to how we use technology and AI. It is about using AI to augment human capability, not replace it.

AI can make us more capable, but only if we continue to develop and train the knowledge, skills and cognitive abilities that AI is designed to augment. Just as an athlete trains to remain capable of performing at their best, we need to keep training our human capabilities if AI is to remain a powerful tool rather than diminish our agency and become a dependency.

It is the foundation of my keynote The Mindset of a Digital Athlete, as well as my workshops and coaching.

Keynotes & Workshops

I speak, coach and deliver workshops on the human side of technology, helping people understand how they can perform at their best in an increasingly digital and AI-powered world.

• The Mindset of a Digital Athlete
• Digital Detox – Reclaiming Focus, Health & Productivity
• Being Human in the Age of AI
• Is Your Digital Footprint Killing the Planet?
• Bespoke Keynotes & Workshops

Workshops in the US can be arranged through our collaboration with Ana Smith, Brightflare Performance Solutions, USA.

If you'd like to explore a keynote, workshop or coaching programme for your organisation or media appearance, Schedule a call here.